Omitting conjunctions between words, phrases, or clauses for a quick, forceful effect.
Using multiple conjunctions in close succession for a deliberate, often overwhelming effect.
The author's attitude toward the subject, conveyed through word choice and style.
Placing two things side by side to emphasize their differences or create a specific effect.
Placing two contrasting ideas together in parallel structure to highlight their difference.
An appeal to logic and reason, often using facts, statistics, or clear argumentation.
A logical fallacy that attacks the person making an argument rather than the argument itself.
A logical fallacy that misrepresents an opponent's argument to make it easier to attack.
A question asked to make a point rather than to get an answer.
The repetition of the same word or phrase at the beginning of successive clauses or sentences.
Deliberate, obvious exaggeration used for emphasis or effect.
Comparing two different things to clarify or persuade by highlighting their similarities.
A writer's specific word choice, analyzed for its tone and connotation.
Acknowledging a valid point made by the opposing side before refuting it.
Deliberately presenting something as less significant than it actually is.
Using the same grammatical structure in a series of related words, phrases, or clauses.
An appeal to the audience's emotions to persuade them.
The arrangement of words and phrases into sentences, often analyzed for its rhetorical effect.
Reversing the grammatical structure of two parallel phrases ("Ask not what your country can do for you…").
An appeal to the speaker's credibility or character to persuade the audience.